Sustainability in E-Commerce Adoption in Small and Medium Enterprises (SMEs): A Case Study in Odisha, India
نویسنده
چکیده
The objective of this study is to identify the factors that will make e-commerce adoption a sustainable one in a developing country like India. Using secondary research, variables that influence decision for e-commerce adoption were determined. Then using primary research, these variables were tested in different small and medium enterprises (SMEs) in Odisha, India. Data from 50 organizations were collected using a structured interview process. The results of data analysis using discriminant analysis indicate that organizational readiness, managerial productivity, external pressure, decision aids, compatibility, and perceived usefulness were factors found are important determinants of adoption. Sustainability in E-Commerce Adoption in Small and Medium Enterprises (SMEs): A Case Study in Odisha, India
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ورودعنوان ژورنال:
- IJGC
دوره 4 شماره
صفحات -
تاریخ انتشار 2013